Essentially two ways in which businesses can sell their products on Amazon. The first approach is called first party (1P) or Vendor Central selling. In this model, sellers sell directly to Amazon in a conventional wholesale style. Bulk orders are given by Amazon via purchase order, and the Brand ships the order to Amazon. Once the trade is complete, Amazon is responsible for the storing, sell, and shipment the products.  

Whereas the other model, third party (3P) or Marketplace selling, traders set up their own shop on Amazon and use it as a marketplace to sell products directly to Amazon’s customers. This approach provides the vendor with the following benefits:

• Control over Product Price

• Control over Product Presentation & Selection

• Higher Profits

• Control over Channel Conflict

• Brand Development Control

According to recent surveys, 3P sellers are generating higher levels of sales on Amazon than ever before. This model has become a compelling motivator for sellers to consider this strategy. 

Improve Listings with High-Quality Images and Bullet Points

Seller's central approach provides vendors with more control and options in terms of product listing, brand presence, and product information. The vendors do not depend on Amazon to sell their products but rather create and build their own product content with the help of high-quality images and bullet points. Several retailers offer product listing optimization at little to no expense since they acquire the benefits as well. 

High-Quality Images

In a virtual marketplace where buyers can not physically interact with the product, high-quality images play a crucial role in gaining attention. Visually attractive images increase the dwell time on your product listings. Images with 3D renderings can also be uploaded to provide additional appeal to buyers. 

Highlight Product Benefits

Highlighting product benefits is a crucial element of the product listing. These benefits should be listed in bullet points instead of large paragraphs or chunks of text as bullets are simpler to read and require lesser time. 

Generating Organic Reviews

Online reviews are the modern-day word-of-mouth that is immensely powerful and can have a significant effect on how a business is perceived. Therefore, it is important to provide exceptional customer service to generate organic reviews for your brand. This can be done with the help of the following points: 

• Send follow-up emails for feedback after an Amazon purchase

• Request Amazon reviews via social media or newsletter

• Reach out to consumers who reviewed similar products 

Responding to Negative Reviews

It is important to keep in mind that negative reviews are not the end of the world. Negative reviews provide authenticity. If all reviews are flawless, customers will get suspicious. Instead, take negative reviews as an opportunity to turn things around in your favor. It is vital to answer negative reviews promptly. 

Reporting and Identifying MAP Violators

MAP or minimum advertised price is a non-binding contract between a manufacturer and its official retail partners to list a product above a minimum price. MAP is a great tool to protect brands price position and profit margins. 

It is vital to monitor Amazon for MAP violations continuously. However, detecting MAP violations is easier as compared to enforcing it. Amazon does not take a firm stance against retailers who violate MAP policies. In fact, if Amazon sells a competing product or fulfills your brand, they will most likely lower the prices. The good thing is that you can do a lot to enforce MAP pricing on Amazon. Below are a few steps that you can take:

• Identify Seller Information

• Communicate Violations

• Register Your Brand

• Sell Direct-to-Consumer

Get Started

Discover how a professional third-party seller can add value to your brand. Principle Products LLC, has significant expertise in the Amazon marketplace.  Want to learn more about partnering with us? Get in touch.