Amazon PPC is an advertising model that Amazon makes available to it third-party sellers. Advertisers pay a fee to Amazon when a consumer clicks on their ad. First lets take a look at why Amazon PPC is so great and where it is useful. 

What is Amazon PPC (Pay Per Click)

Amazon Sponsored Products is a PPC (pay per click) platform, which exists within the Amazon Marketplace and drives traffic to an Amazon detail page when a shopper is searching for a product. Think of these as the Adwords of Amazon, In other words, its product advertisement that shows up in Amazons organic search results. 

With so many people online, its important that you have the ability to narrow down your target audience as specifically as possible, and Amazon PPC is a great place to get started. This keyword-targeted, cost per click (CPC) advertising program is designed to promote individual listings and drive traffic to product detail pages. This can be a very profitable way to drive traffic to your brand and products, reinforcing organic search rank for keywords, and creating the kind of snowball effect that brands need to start climbing Amazons product ranking system and showing up higher in search results. 

Sponsored Products Ads

Sponsored products are available in most of Amazon markets and enables you as a seller to show your products in highly visible places on Amazon and Amazon App when customers search for related products. Also, when competing with the sellers of similar products, those sellers with the sponsored products will get the top position at the Amazon searching versus those going without sponsored ads and PPC campaigns. Amazons Sponsored Products can be an effective way to drive relevant traffic to your product detail pages. 

Sponsored Display Ad

Sponsored Display Advertising has been designed to expand the reach of advertisers with campaigns that target relevant audiences, both on and off Amazon throughout the purchase journey. These ads give you the ability to target shoppers based on product categories,  focus on audiences that have showed interest in categories related to your promoted product but did not buy. Sponsored Display is available for Sellers enrolled in the Amazon Brand Registry, vendors and agencies with clients who sell products on Amazon. 

Best Practices

Some best practices for Sponsored Display ads in Amazon PPC is to keep bids and budgets low and do a separate Sponsored Display ad for each individual ASIN in your account. When it comes to drawing attention to an offer or campaign at short notice, advertising in the form of Amazon PPC can bring a key advantage. One thing to remember  regarding Amazon PPC is that the organic rank and visibility of your products in the usual product searches gets better right away if you use it. Amazon PPC is an effective way to getting your product rankings on the first page and selling faster.

Now that you have more information on Amazon Sponsored Product Ads, If you are selling products on Amazon's marketplace these Ads could be an essential tool for marketing your Brand. You'll be able to promote your products and enjoy a reasonable cost.